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EUNAP Directory Categories & Corresponding Agribusiness Types.pdf

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NATURALLY TRIBAL

Based on the provided document and the search results, "Naturally Tribal" refers to Naturally Tribal Skincare Limited, a British skincare brand founded by Shalom Lloyd in 2014. The company, also known as Naturally Tiwa Skincare, focuses on creating natural, vegan, and cruelty-free skincare products, primarily using shea butter sourced from Essan, Niger State, Nigeria. The brand was inspired by Lloyd’s personal experience seeking a natural remedy for her son’s eczema after the birth of her twins.

Connection to the EUNAP Directory

The document outlines categories for the EUNAP Directory, which classifies agribusiness types. Naturally Tribal Skincare aligns most closely with the Agribusiness Processors category, defined as "entities that transform raw agricultural products into finished or semi-finished goods." Specifically:

Naturally Tribal imports raw natural ingredients (e.g., shea butter, seeds, tree nuts, and oils) from Nigeria, processes them in the UK, and transforms them into premium skincare products like body foods, scrubs, and oils.

The brand’s shea butter processing facility in Essan, Nigeria, further supports its role in processing raw agricultural materials, employing local women and emphasizing ethical sourcing.

Additionally, Naturally Tribal could partially align with Market Access & Support Services due to its focus on global distribution and empowering African women through its supply chain, which enhances marketability and community impact. However, its primary role as a processor of raw materials into finished skincare products makes Agribusiness Processors the best fit.

Key Details About Naturally Tribal Skincare

Products: Includes body foods (e.g., Yara, Iya, Agu), body wash, scrubs, shave oils, and beard oils, designed for sensitive skin, eczema, psoriasis, rosacea, and skin undergoing cancer treatments.

Sustainability: The brand emphasizes ethical sourcing, sustainability, and transparency, using recyclable packaging and avoiding synthetic chemicals. It is a Certified B Corporation with a focus on efficacy, planet-friendly practices, and empowering African women.

Impact: Naturally Tribal employs women in Essan, Nigeria, providing jobs and training, and has been recognized by outlets like Harrods, Vogue, Forbes, and Elle.

Availability: Products are sold at retailers like Harrods, Superdrug, and John Lewis, and through platforms like Faire and Ankorstore.

If you meant a different context for "Naturally Tribal" (e.g., tribalism or another entity), please clarify, and I can tailor the response further!

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Fine tuned the description

Naturally Tribal Skincare, Ltd., founded in 2016 by Shalom Lloyd, is a UK-based company that transforms raw Nigerian shea butter and other natural ingredients into premium, eco-friendly vegan skincare and haircare products. Inspired by Lloyd’s search for a natural remedy for her son’s eczema, the brand processes ethically sourced materials from Essan, Nigeria, into body butters, scrubs, oils, shampoos suitable for sensitive skin conditions like eczema and psoriasis. Operating a shea butter processing facility in Nigeria, it employs local women, promoting empowerment and sustainability. Naturally Tribal fits the Agribusiness Processors category in the EUNAP Directory, focusing on converting raw agricultural inputs into finished goods, with a secondary role in Market Access & Support Services through global distribution and community impact. Products are available at Harrods, Superdrug, and online, with a commitment to recyclable packaging and B Corp certification.