PEDA Programme – H2 2025 Partner Event

Overview

Event: Fruit Attraction 2025
Dates: 30 September – 2 October 2025
Location: IFEMA Exhibition Centre, Madrid, Spain

Fruit Attraction is one of the world’s leading international trade fairs for the fruit and vegetable sector. From 30 September to 2 October 2025, Madrid will serve as a global meeting point for operators, retailers, exporters, and agribusiness professionals seeking to expand markets, build partnerships, and strengthen supply chains.

The event brings international supply and demand together at a critical time for campaign planning and market expansion. Under the core themes of marketing, innovation, quality, and knowledge, Fruit Attraction 2025 aims to boost international commercial activity while promoting training, interaction, and collaboration across the entire value chain.

Scale and Participation

• Over 2,500 exhibitors

• Approximately 120,000 trade visitors from 145–150 countries

• Exhibition space covering 70,000–75,000 m²

• Hosted across 10 halls (Halls 3–10, 12, and 14)

Thematic Zones and Highlights

Hall Layout

• Odd-numbered halls (3, 5, 7, 9): New products and innovation

  • Innovation Hub located in Hall 5

• Even-numbered halls (4, 6, 8, 10): Europe and global markets

  • Fresh Food Logistics featured in Hall 4

• Hall 12: Americas

• Hall 14: Africa and Asia Zone

Special Features

• Fresh Produce and Auxiliary Industry Zones

• Fresh Food Logistics Summit with expert-led sessions

• Innovation Hub and Innovation Awards recognising technological advancement

• Biofruit Congress focused on organic produce

• Factoría Chef, highlighting culinary applications of fresh produce

• Best Stand Awards for creativity, sustainability, and branding excellence

Hosted Buyers Programme

• Over 700 international buyers expected

• Guest Country Spotlight: Mexico and Malaysia (2025 edition)

• Dedicated Buyer Lounge

• Structured one-on-one matchmaking zones

Networking and Knowledge Exchange

Forums and Sessions

• Fruit Next Forums, showcasing emerging entrepreneurs across the fruit sector

Educational Tracks

• Innovation Forum

• Biofruit Congress (organic production)

• Fresh Food Logistics Summit

Digital Engagement

• LiveConnect platform, enabling year‑round networking, matchmaking, and engagement before and after the event

Participation and Logistics

• Stand Setup Period: 22–27 September 2025

  • Time: 18:30 – 21:30

Opening Hours

• 30 September & 1 October: 09:30 – 19:00

• 2 October: 09:30 – 16:00

Online Portal

The official Fruit Attraction portal manages:

• Event passes

• Stand booking and branding

• Visa documentation

• Sponsorship opportunities

Registration and participation are managed online via the official website ifema.es/en/fruit-attraction