Fruit Attraction 2025
Fruit Attraction is one of the world’s leading international trade fairs for the fruit and vegetable sector. From 30 September to 2 October 2025, Madrid will serve as a global meeting point for operators, retailers, exporters, and agribusiness professionals seeking to expand markets, build partnerships, and strengthen supply chains.
PEDA Programme – H2 2025 Partner Event
Fruit Attraction 2025
Overview
Event: Fruit Attraction 2025 Dates: 30 September – 2 October 2025 Location: IFEMA Exhibition Centre, Madrid, Spain
Fruit Attraction is one of the world's leading international trade fairs for the fruit and vegetable sector. From 30 September to 2 October 2025, Madrid will serve as a global meeting point for operators, retailers, exporters, and agribusiness professionals seeking to expand markets, build partnerships, and strengthen supply chains.
The event brings international supply and demand together at a critical time for campaign planning and market expansion. Under the core themes of marketing, innovation, quality, and knowledge, Fruit Attraction 2025 aims to boost international commercial activity while promoting training, interaction, and collaboration across the entire value chain.
Scale and Participation
- Over 2,500 exhibitors
- Approximately 120,000 trade visitors from 145–150 countries
- Exhibition space covering 70,000–75,000 m²
- Hosted across 10 halls (Halls 3–10, 12, and 14)
Thematic Zones and Highlights
Hall Layout
Odd-Numbered Halls (3, 5, 7, 9)
Focused on:
- New products
- Product development
- Innovation
Innovation Hub located in Hall 5
Even-Numbered Halls (4, 6, 8, 10)
Focused on:
- European markets
- International trade opportunities
- Global market participation
Fresh Food Logistics featured in Hall 4
Hall 12
Dedicated to:
- North America
- Central America
- South America
Hall 14
Dedicated to:
- Africa
- Asia
Special Features
Fresh Produce and Auxiliary Industry Zones
Dedicated exhibition areas highlighting:
- Fresh produce
- Packaging
- Inputs and services
- Supply chain solutions
Fresh Food Logistics Summit
Expert-led sessions covering:
- Cold-chain management
- Logistics innovation
- Supply chain efficiency
- International distribution
Innovation Hub and Innovation Awards
Recognising excellence in:
- Agricultural innovation
- Technology adoption
- Product development
- Sustainability solutions
Biofruit Congress
Focused on:
- Organic production
- Organic certification
- Sustainable agriculture
- Emerging organic market trends
Factoría Chef
A dedicated culinary showcase demonstrating innovative uses of fresh produce in gastronomy and food service.
Best Stand Awards
Awards recognising:
- Creativity
- Sustainability
- Branding excellence
- Visitor engagement
Hosted Buyers Programme
The Hosted Buyers Programme is designed to facilitate direct business opportunities between exhibitors and international buyers.
Programme Highlights
- More than 700 international buyers expected
- Guest Countries 2025: Mexico and Malaysia
- Dedicated Buyer Lounge
- Structured one-on-one matchmaking meetings
- Pre-arranged business networking opportunities
Networking and Knowledge Exchange
Fruit Next Forums
A platform showcasing:
- Emerging entrepreneurs
- Start-ups
- Innovative business models
- Future industry leaders
Educational Tracks
Innovation Forum
Exploring:
- New technologies
- Market trends
- Digital transformation
- Future opportunities in fresh produce
Biofruit Congress
Focused on:
- Organic agriculture
- Sustainability
- Certification requirements
- Market access opportunities
Fresh Food Logistics Summit
Addressing:
- Transportation solutions
- Cold-chain technologies
- Export logistics
- Supply chain resilience
Digital Engagement
LiveConnect Platform
Fruit Attraction's LiveConnect platform enables year-round engagement among participants.
Features
- Business matchmaking
- Networking opportunities
- Event scheduling
- Exhibitor engagement
- Lead generation
- Pre-event and post-event interaction
Participation and Logistics
Stand Setup Period
Dates: 22–27 September 2025 Time: 18:30 – 21:30
Opening Hours
| Date | Time |
|---|---|
| 30 September 2025 | 09:30 – 19:00 |
| 1 October 2025 | 09:30 – 19:00 |
| 2 October 2025 | 09:30 – 16:00 |
Online Portal
The official Fruit Attraction portal manages:
- Event registration
- Visitor passes
- Stand booking
- Branding opportunities
- Visa documentation
- Sponsorship packages
- Exhibitor services
Registration and participation are managed online through the official Fruit Attraction website.
Why Fruit Attraction 2025 Matters
Fruit Attraction remains one of the most strategic international platforms for companies and institutions seeking to:
- Expand export markets
- Meet international buyers
- Showcase products and innovations
- Strengthen supply chain partnerships
- Access new market intelligence
- Promote investment opportunities
- Build global brand visibility
For agribusiness stakeholders, exporters, producer associations, and trade promotion organizations, the event provides a unique opportunity to engage directly with key decision-makers across the global fruit and vegetable value chain.
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